CALIFORNIA GROWN
What started with humble beginnings as a flower farm in California has since grown into a nationwide supplier of cut flowers. For a century, Mellano & Company has been an emblem of excellence and innovation within the floral industry. This humble dream of a Southern California Italian immigrant includes lush Carlsbad flower fields to a modern farmstand. It is a family-owned business that blossomed into a leading flower supplier for both wholesalers and enthusiasts, championing the beauty and diversity of Californian flora.
Picture this: you’re cruisin’ up the California coast, top-down, warm wind in your hair, and BAM! Like a dream, a kaleidoscope of color in full bloom appears in front of your eyes – rows upon rows of ranunculus. It’s like a million paintbrushes dipped in sunshine, stretching out for acres under the Southern California sky. The air’s thick with their sweet scent. You feel a bit disoriented as the flowers sway in the cool ocean breeze, displaying lush, natural color. It’s a scene straight out of a postcard, a real dream come true for any flower lover!
“The most visible agritourism that we do is at the flower fields in Carlsbad,” shares Mike Mellano, a passionate advocate for sustainable farming and the current steward of Mellano & Company’s legacy. “We grow about 50 acres of ranunculus down there…they bloom through Mother’s Day, offering a vibrant tapestry amidst the urban landscape.”
Spanning Los Angeles, Orange County, San Diego, and Las Vegas, Mellano & Company thrives in the rich soil and favorable climate unique to Southern California. “Farming in an urban environment has its challenges,” Mellano reflects. He goes on to explain, “but it also places us close to a population eager to embrace agriculture and the outdoors.” Mike notes that such proximity allows for a direct and rewarding connection with the community that fosters a deeper appreciation for the hard work and dedication behind every bloom.
Mellano & Company’s offerings are a testament to California’s status as a floral powerhouse. Did you know that California supplies over 75% of all domestically grown cut flowers in the U.S.? It’s true! If you are a flower lover like us, read on and learn more about cut flowers from California.
Mellano & Company can boast involvement with the Rose Parade, a century-old tradition. In talking about their commitment to community and tradition Mellano says, “For 100 years, we’ve supplied the finest blooms for this iconic event.” They are proud of the company’s role in crafting the stunning floral displays and floats that define the parade. This longstanding partnership serves as a bridge between generations, celebrating the beauty of nature and the creativity of human hands.
“Sustainability is a big buzzword these days,” Mellano admits. “But for us, it’s about focusing on water conservation and other practices that ensure our farming methods are as environmentally friendly as possible.” The addition of blueberries and the success of the U-Pick operation highlight innovative approaches such as agritourism and sustainable farming. They are indicative of Mellano’s innovative approach.
As Mellano & Company look to the future, their legacy of quality, innovation, and sustainability continues to flourish. It is a legacy deeply rooted in the Californian soil that has nourished its growth for a century. Through their commitment to education, community engagement, and sustainable practices, Mellano & Company not only celebrates the beauty of mother nature but also ensures its preservation for generations to come.
The Mellano Farmstand in Oceanside offers more than just flowers; it’s an invitation to experience agriculture firsthand. From U-Pick activities to seasonal festivals, the farmstand embodies the Mellano family’s vision of agritourism. It is located at 5714 North River Road, Oceanside, CA 92057. This family-run farm and farmstand welcomes visitors to experience the joy and bounty of fresh flowers and local agriculture.
To help consumers recognize California's role in food production and to connect them with the farmers, ranchers, and farmworkers that grow over 400 specialty crops in the Golden State. And Since California produces over 50% of the nation's produce, we have lots of stories to tell.